Implementing professional photography as a part of your marketing strategy is a necessary step in the modern marketing era. It’s no longer a secret that visual marketing is a vital part of a good content marketing strategy.
Not only is photography likely to increase your ROI, pull in more consumers and followers, and help to finalize actual sales, but the addition of professional photography to your website can cause you to rank significantly higher in Google search rankings. There are plenty of compelling reasons why hiring a professional photographer is such an essential addition to any marketing strategy.
High quality photography has the potential to bring in consumers, solidify sales, and increase your exposure. What’s not to love about adding professional photography to your marketing plan? It is crucial. The addition of pro visual content is an investment well worth undertaking. Here are the top reasons why professional photography belongs in your content marketing plan.
Increased Conversions
Research shows that marketing strategists say visual assets outperform other marketing strategies when it comes to converting consumers. Better conversion rates is, undoubtedly, a huge win for any business and an all-important reason to include photo marketing. Why? Well, pictures contain an easily consumable description of a product or service, which keeps the watcher engaged. More engagement means higher likelihood of retention and thus higher conversion rates.
Photography is an Engagement Goldmine
The average person is visually dominant, which is why using visual cues as part of a good marketing plan is so essential. In fact, the human brain can process visual data 60,000 times quicker than it can process writing!
Hence why visual content is key when it comes to engaging a consumer. Photos are the ultimate form of visual content. Photography is significantly more likely to engage consumers, especially since, on average, we just don’t have time to read big pieces of content these days. An image sucks the consumer in, engages them, and quickly (but effectively) gives them the information they are after.
More Exposure (think SEO)
It’s true! Photography can positively impact your Search Engine Optimization (SEO). Having plenty of photography on your website makes your page rank higher in a Google search. Higher search engine rankings means more exposure for your website, and ultimately, more clicks and higher sales. It’s a winning situation no matter what way you look at it. Just make sure that you optimize all photos on your website by using smart SEO strategies to ensure you get that all important front page ranking.
Sales, Sales, Sales
Professional photography can lead directly to product or service sales. Surveys have shown that a consumer who views pictures on a website have a much higher chance of buying that product. Furthermore, consumers who see your products and services in action are more likely to trust your company and the product you are selling. The addition of various photos on your website has the ability to increase trust in the consumer.
A Stronger Connection
Photography has the ability to evoke some serious emotions. Strong emotional images can have a subtle and subconscious effect on your consumers. It’s more likely to stick in the consumer's mind, create a strong connection, AND it increases the likelihood of the photos being shared.
Studies have shown that we are much more likely to share an emotionally connective photo on social media platforms, which in-turn increases exposure. Not to mention, research has also shown that consumers trust companies more if they see pictures of what they offer. The moral of the story? Photos have the overwhelming ability to connect a consumer with a business on a much deeper level.
The bottom line here is there really isn’t a downside to adding photography to your content marketing strategy, but there are certainly plenty of upsides! A good photo marketing plan can do wonders for your business, not to mention it’s certainly the way forward for content marketing. Professional photography can pull a consumer in and help to build you a loyal customer base, not to mention its ability to expose your business to a much wider audience. Make sure to add engaging, creative, informative pictures and you’ll be well on your way to success.